People don't buy what you do, they buy why you do it / by Paul Gambill

About a year ago, I was working independently on a subscription box small business out of my apartment called The Happy Crate. Each month I sourced different games, snacks, tools, and gadgets into a box and sent them to marijuana smokers across the US. I was trying to deliver experiences to people who were trying cannabis for the first time since gaining legalization in various states around the country. 

It didn't work, however, and I was at a loss trying to figure out what I should do next. I was unmotivated, and I wanted a motivating challenge. That was when a friend told me to watch this TEDx talk given by Simon Sinek:

The gist of the talk is that people don't buy what you do, they buy why you do it. That really turned my thinking on its head. I was selling cheap consumer goods to people. That wasn't fulfilling, and I was struggling to communicate the why of it.

Why am I interested in carbon removal?

  • To protect and preserve the wondrous natural environments we have on Earth
  • To avoid sea level rises that would cause massive economic and physical harm to a significant number of people across the world
  • To prevent massive species extinction
  • To avoid costly climate pattern changes that make agriculture more difficult and more expensive
  • Because most climate change work is being done in the energy, activism/policy, and mitigation arenas, and there are collectively few people working on undoing the damage
  • Because it is the morally right thing to do for future generations who are still children or not even born
  • Because if we don't do something now, it will be more expensive to fix and hurt more people in the future
  • Because it's the sort of problem more people would be interested in solving (than, say, sending games to cannabis smokers)
  • To work on a really difficult challenge that no one has ever done before

These are my goals. The less humanity has to deal with the costs of climate change, the more it can use its resources for innovations that improve the lives of everyone on earth. This is an investment in the future of the planet and the future of our species.